Develop deeper insights into your competitive marketplace:
- Identify the consumers/ businesses / entities that are best suited to adopt your solution
- Understand where there is untapped or underserved opportunity within your target market
- Learn more about your target customers’ needs, desires, and attitudes
- Identify changing market conditions and potential disruptors
The following types of research are all areas with which the rsEdge senior leadership team has serious chops, working in partnership with our key clients over the past two decades:
- Segmentation
- Market/competitive landscape
- Market opportunity assessment
- Awareness & usage
- Wants & needs / Habits & practices
- Brand Equity / Brand Health